Patrick Lencioni, a renowned business consultant and author, defines organizational values as a set of guiding principles that help employees understand what is important in the organization and guide their behavior and decision-making. Lencioni believes that organizational values should be simple, clear, and memorable, and that they should be used to shape the culture of the organization.

Using Lencioni's approach to defining organizational values can bring several benefits to an organization:

1. Guiding decision-making: When employees understand the organization's values, they can use them as a guide when making decisions. This can help ensure that decisions are aligned with the organization's mission and goals.
2. Building culture: Organizational values can help shape the culture of the organization by defining what is important and how employees should behave. When values are widely adopted and embraced, they can help create a shared sense of purpose and foster a positive and productive work environment.
3. Attracting and retaining talent: Employees who share the organization's values are more likely to be engaged and committed to their work, which can lead to higher retention rates and increased productivity. Additionally, values that resonate with potential employees can be used to attract top talent.
4. Strengthening customer relationships: When an organization's values are aligned with those of its customers, it can help build trust and loyalty. Customers are more likely to do business with an organization that shares their values and demonstrates a commitment to those values.

Overall, using Lencioni's approach to defining organizational values can help an organization align its mission and goals with the behavior of its employees, leading to improved decision-making, a stronger culture, and better relationships with both employees and customers.