Reading List

Mission Statement

• *Start With Why: How Great Leaders Inspire Everyone To Take Action* by Simon Sinek
• Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek
• *Management by Missions (*article) by Pablo Cardona and Carlos Rey
• *Management by Missions Connecting People to Strategy through Purpose* (book) by Pablo Cardona and Carlos Rey
• “To give your employees meaning, start with Mission” by Teresa Amabile and Steve Kramer

Vision

• The Infinite Game by Simon Sinek
• Building Company’s Vision by Jim Collins and Jerry Porras

Hedgehog Concept and Big Hairy Audacious Goal

• Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
• Built to Last: Successful Habits of Visionary Companies by Jim Collins

Values

• The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni